Generally speaking, a shifter in a paranormal romance is a being who either born into or turned can shift into another form at will, usually an animal form such as a wolf, lion, dragon, or bear (Paranormal Romance Club, 2016). In this report I will be focusing on werewolf shifter romance novels and exploring its popularity. Paranormal Romance according to the Romance Writers of America, are “romance novels in which fantasy worlds or paranormal or science fiction elements are an integral part of the plot” (Romance Writers of America, n.d.). However, before delving into this, it is important to understand the expanse of this subgenre. The powerhouse that is the paranormal romance industry today cannot be understated. Exploring the Popularity of the Werewolf Shapeshifter Industry
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